He aha te mea nui o te ao? He tāngata, he tāngata, he tāngata.
What is the most important thing in the world? It is people, it is people, it is people.

FireUp Events is a firefighting organization operated independently by members of the New Zealand firefighter community, solely focused on raising funds for nominated charities, whilst promoting awareness of that organization to the community, through firefighter based physical activities and competitions.